Michael Saltzstein observes that the recent pandemic emphasized the importance of business continuity strategies. One hundred thousand brick-and-mortar businesses shut down in 2020. However, startups in relevant sectors like MaaS, food delivery, medicine, and eCommerce made billions in revenue in the past years. Adapting to a crisis could spell the difference between bankruptcy and prosperity. Despite the importance of business continuity, entrepreneurs rarely focus on it. They would rather allocate their resources to money-making projects like business expansion and mass production. Also, planning for failure can come off as eerie. Does your company also have trouble planning for crises? To help you with your business continuity plan, Michael Saltzstein shares some crucial, straightforward crisis leadership tactics. Communicate with the Team Keep your team in the loop. Be transparent with the company’s current situation and update them beforehand if you plan on imple