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Strategic planning for business expansion

Sufficient planning must follow after a company decides to pursue growth whether by adding new locations, new services, new products, or through acquiring another company. For visionary leader Michael Saltzstein, the management must have an overview of the aspects they want to enhance so that they can uphold the quality of services they provide.


Before actively working toward expansion, the management must have a team that will strategize and outline the next steps. During the planning, the team must consider the market condition, the company's current state of operations, and the personnel. According to Michael Saltzstein, the management must perform due diligence to ensure readiness. They must also consider the different options for expansion such as adding services, franchising, acquiring another business, finding a new market, or diversifying. When working toward expansion, repositioning will be inevitable. The company must be ready for these complex changes. They must continue to be efficient to maintain their standing with stakeholders, employees, and customers.

Once the plans have been finalized, the workflow, culture, and organizational structure will surely be affected. While this phase might reveal more of the company's potential, it will also expose the aspects that require improvement. Business expansion will prove to be a challenging time. Strategic planning is necessary to prepare the organization to thrive. The preparation period may take longer, but it is an essential step toward ensuring that a company's growth will not be hindered with one misstep. Having a clear and unified vision will help the company focus on achieving the goal.

Michael Saltzstein is a visionary leader of global risk services, financial structures, multi-line claims, and strategic planning and enterprise initiatives. He is effective in delivering multimillion-dollar expense reductions and bottom-line improvement, maximizing coverage, and minimizing cost. Visit this page for more on business and finance.

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