Image source: blog.hubstaff.com Company growth and expansion should be two of the main goals of every business owner. For today’s blog, Michael Saltzstein reviews four tried and tested methods and strategies for business growth and expansion. 1. Market development Through market development, companies target previously unexplored markets. If the current market has become saturated or if a product or service emerges, it is a good time for this particular growth strategy. 2. Product expansion While common, product expansion or product development is an effective growth strategy. The intention here is to launch new products and services in the existing markets of the business. Product expansion involves investing in research and development or acquiring rights to create and distribute another business or company’s products. Image source: blog.toggl.com 3. Market penetration Like market development, businesses looking to grow and expand can target additional market sh