Like other management professionals, Michael Saltzstein has seen how the COVID-19 pandemic has thrown global businesses into complete meltdown, causing significant economic upheavals. This, compared to anything else, is the best example of how crisis management is one of the essential aspects to have in any company’s contingency plans. Crisis management coverage Crisis management extends not just to IT troubles or internal problems. The concept of crisis management includes external factors such as cyber-attacks, pandemics, and PR problems. In the same way that not having a backup of data can cause untold financial damage to a company, not having a contingency plan in case of a crisis can cause a business to shutter entirely. For Michael Saltzstein, any sudden or unexpected event that causes widespread unrest throughout an enterprise can be classified as a crisis. From here, management professionals must take action and find a way to bring solutions. This is best done by ...