Business Strategizing with Michael Saltzstein
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Business development used to be vaguely defined in the past. It was even wrongly equated with sales. According to Michael Saltzstein, business development, in the general sense, means creating long-term value. It also offers growth opportunities from customer interactions, markets, and relationships.
Michael Saltzstein explains that sales are focused more on getting profits and looking for revenue streams for the organization. Business development, meanwhile, focuses more on analyzing partnerships. It also looks at the revenue leverage to create better products or services.
For business development strategies to be successful, they need to be as engaging as possible to lead to other sales deals.
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It is essential to develop a framework that looks at and analyzes opportunities. It can help the organization identify ideal deals and opportunities. Priorities should include what contributes to revenue and what leads to new customers. It should also examine what enables the business to enter a new market.
Sales discussion should be more about prospective customers, Michael Saltzstein points out. It should also be less about selling the products or services. The more client-focused a sales presentation is, the more engaged the customer can be.
On a final note, customers today have higher expectations than ever. It means educating them or challenging their thinking about their needs is important. After that, companies can provide customers an avenue to address these needs in a way that can be incredibly engaging to them. Also, this can lay the groundwork for a fruitful partnership.
An adaptable and collaborative leader in the risk management sector, Michael Saltzstein leads with expertise in areas such as alternate risk financing, loss control, technology solutions, workers' compensation, safety, occupational health and safety, crisis leadership, strategic alignment, change management, self-insured and deductible analysis, actuarial studies, retain and transfer decisions, win-win negotiations, coverage evaluation, and growth strategies. Learn more about Michael here.
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